For all my marketing friends:
You notice how on Emily in Paris, every account the agency wins is because of the “creative”? Not points, process, not analytics, or metrics?
“If it doesn’t sell, it isn’t creative”. Thank David Ogilvy for that one.
“You’ve got the rest of your life to be as dull as you wish, but while you’re here, fall in love, make mistakes, leave a disastrous trip in your wake.”  
Thanks Sylvie! Very…creative?