Happy Birthday Helvetica! Bold, clean, crisp…and boring.  But that’s what the font is famous for. An Ad agency fav, a Transportation Department must have and the first iPhone font.

“The scary part of advertising is not that it may be misleading, but that it may bore people to death”. Thank Leo Burnett for that thought.  

As for a mermaid name? I didn’t sea that one coming. ;0)