Lazy Advertising Rant

Hey Advertising people: STOP BEING LAZY
Over the weekend I heard a commercial saying I could experience something all Summer long. Ahhh, over the Labor Day weekend? (ie: the end of summer?)
And this was an ad from two major brand names! Here’s an idea: If the marketing and deal are good, and you’re spending big $$$ to promote it…Spend a few more bucks (if that) to update your copy to not sound stupid. (It was audio).
It could have been 30 seconds suggesting a great way to wrap up Summer and get into a new season, instead it was a waste of time and a “not so good” impression.

Rant over.  Thanks.  I feel better now, welcome to Fall
(Okay UK types: Autumn)  ;0)

a sunshine filled blue sky with the words BIGGEST SALE EVER

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