The distance between good and great is only a few inches.

The Story:  I saw a municipal worker cleaning garbage off the sidewalk. They were meticulous in picking up any trash there.  This is a photo of a piece of paper, just “off” the sidewalk and on a driveway. They picked up a chip bag next to it, but they completely ignored this paper…as it “wasn’t my job” to pick it up.

The Lesson:  Going a little further goes a long way to make the world a better place for all.  
Could be a customer, a friend or people just walking by.