How we know?
Research shows (from Pew Research Center) that about 3-out-of-4 of us fear & worry about tech and automation. What beats fear? Convenience.
It’s the top driver in almost ALL consumer decisions…even more than price.
BIG example: Gatwick Airport of London.
They just finalized facial recognition tests to process boarding passes at the gates. No fumbling for your ticket; even on screen. Result? Over 90% of test consumers liked it. Boarding was a breeze. And now a full rollout in 2022.
For your brand and business? Don’t worry about being the cheapest…worry about how you can make it easier and fast for us…and we’ll love you for it.