What are people thinking about?  
The economy, politics, wars, riots…and sink guards?  A new hot trend for DTC!
There are over 28-MILLION videos about them on TikTok as you read this…about the best splash guard.  (kids today, am I right?)

“Marketing is no longer about the stuff you make, but the stories we tell.”  
Let that “sink in”. (see what I did there?)

Thank Seth Godin for that thought.