Both rolls have 258 sheets (had**)

Both are double ply
Both claim to be soft and gentle to, well you know

One is known as a white label brand
One is a well known brand

One costs $2.48 a roll
The other  $1.24 a roll

Is a brand name worth double for name recognition?
Or is it just an expensive pain in the…well you know

**hey, I was a using one.