Is “TOP OF MIND AWARENESS” branding (TOMA) a real thing? 

World Tennis Federation
Wire Transfer Form
Wild Turkey Federation
Waste Treatment Facility
Western Task Force
World Trade Federation
White Thrombus Formation
Water Table Fluctuation
Web Technology Forum
Warsaw Transatlantic Forum
World Taekwondo Federation
Whiskey Tango Foxtrot

And the nice way to say:  What the….?

What did you think of first?  ;0)