The Designers! 
Plus some XXL respect for  Susan Kare;  Lifetime Achievement Award winner at last week’s Cooper Hewitt National Design Awards in NYC.  Susan is the Invented Pixel art…she gave us the smile on the Apple Mac.  Susan, and other design denizens like David Milan, Ruth Ansel and Paul Rand do the hard work of showing us life…and Design is so simple…that’s why’s its so complicated. (Paul Rand quote)