A debate in the advertising world

ROI or ROAS? A debate in the marketing industry.  Which acronym truly depicts advertising success? It’s really neither…per Elon Musk.  Tesla doesn’t spend a dollar on ads or endorsements.   They spend the money on the product.  If you told your team you’re not going to advertise your brand ever again, but put the but back into product, what …

Who is your hero?

Who is your hero?   We certainly have many to choose from in the year of 2020. We all need someone to look up to, even if they don’t know we do. Today is the day to thank them…for being them.  Today is National Hero Day (12/27-USA) My thought? “Don’t strive to be like your heroes, but …

You didn’t…did you? You should.

Today only 1-out-of-4 people who have a job interview do this. Some say it started in ancient Egypt or maybe with the Romans, It really grew back in the 1400’s in Europe.     Send a thank you note.  It’s National Thank You Note Day.  (12/26-USA) You may think a text or an email gets the job done, but…  Maybe …

What did you expect?

Anticipation. It’s your expectation of what’s coming next. Will Baby Yoda be rescued? My Amazon order arriving today? Santa coming down the chimney soon? Anticipation you build can be a very positive power: — A customer looking forward to your help? — Your business partners excited to hear your next idea? — A friend waiting to meet you for …

This cuteness may blow up

Authenticity is having the courage to be the real you.I notice a lot of business, brands and people who strive to be “just like”…That may be cute and useful…but still not like the real thing. If you want people to remember you.  Stop trying to be someone you’re not. Maybe not perfect, but  genuine almost always wins.

Congratulations! You made it!

You survived the shortest day of the year…daylight speaking anyway.  Winter is here. And now as we climb out of the darkness…be of good cheer, by Christmas day, we’ll had added a bit under a minute of daylight back to our day.  Who doesn’t love a little more sunshine in their day? Footnote:  This is based on the …

The song will be in your head…all day

Just because someone else went first, doesn’t mean your success will be any less…successful. On this day in 2012, “Gangnam Style” was the first video to reach 1-Billion views on YouTube. Over a hundred videos have done so since.  But Psy is still in the top 10. The most watched?  Baby Shark. (duh) Another fav from Korea. …

Today is the perfect day to whine.

Happy people focus on what they have.  Unhappy people focus on what’s missing.   Only you can fill in what’s missing.  For me?  It’s only fruit.   Happy National Sangria Day.   (12/20 in the USA) If you’re going to wine today, this is the way to go.  Sorry for the typo in the headline. ;0)  Cheers