It went Viral

The word “Viral” has been in the news so much lately…but its been the “Holy Grail” of the marketing and social media world. How do we go viral?  How do we take an idea, spread it from person-to-person and have them spread it for exponential awareness? –You may  be right concerning the quality of your […]

Virus Graffiti Spreads an Idea

A photo of Virus graffiti in Philly. It brings to mind a quote from a great movie** holds true for marketing as well as our present Corona Virus drama: “The truth is what everybody  accepts.” **You remember 12 Monkeys? Trivia: The film was shot in Philadelphia & Baltimore.

Rainy Day Lessons Learned

Lessons learned on a rainy SundayA TV marathon of Law & Order on a rainy Sunday workscontent worksAdvertising worksFrequency in advertising worksGreat creative in advertising worksA burrito and a chalupa really works right about nowDespite our virus drama and everyone’s life turned upside down… marketing still works…right now

Well THAT smells

GREAT!! Today’s Brand idea started in Pool, England by Mark Constantine and Liz Weir and a few others in 1995.  Today, it’s about a $650 million dollar business. Shampoos, shower gels, moisturizers, lotions…and sprays,  all hand made and over 85% vegan…and refreshing and found at LUSH. I enjoy this lemon fresh spray…after a shower, before […]

See PURPLE on Earth Day?

Happy Earth Day! On this special day, the world is thinking and seeing “green”…trying to help the environment. I also want you to think “Purple” Why? besides it being my fav color, it makes for great world-wide trivia. There are only TWO countries on the entire plane that have purple in their flags! Any guesses? […]